Prudential California Realty’s Sue LaPeter has been active in all aspects of the Real Estate Industry for over 25 years. From the onset of her real estate career, Sue set high expectations for performance and level of service. Sue’s designations include: California Association of REALTORS (CAR), Certified Distressed Property Expert (CDPE), Certified HAFA Specialist (CHS), National Association of REALTORS (NAR), and Pacific West Association of REALTORS (PWR). In addition, a background in Title and Escrow provided a strong foundation upon which to build her business, which has grown over the years into a rock-solid team offering outstanding service to all clients. “Sue and her knowledge of the markets she specializes in, especially the high end marketplace, helps her continue to get her sellers the highest possible price for their homes,” said Prudential Yorba Linda Sales Manager Erol Bayraktar.
Sue works hard to stay informed on the latest news and technology in the every-changing real estate industry. “While experience is the foundation of my business, excellent customer service and an up-to-date knowledge of the market are the pillars that hold it up,” she said. Sue meets weekly with a real estate coach, reads industry blogs and attends classes and conferences. “While other agents have hesitated to embrace new technologies, I have jumped in with both feet and have a blog, Facebook, Twitter and YouTube channel,” she said. “I stay informed so I can provide the best information possible to my clients and market their homes most effectively.” Sue also hires a professional stager to further market her listings in order to appeal to a larger pool of buyers.
To deliver even better service to her customers, Sue has expanded her team to be able to tap into the skills and expertise of others, including an Administrative Assistant, Buyers Agents, Accounts Receivable, a full time Licensed Contractor and Short Sale Negotiator. Her professional team’s customer service-oriented philosophy has served them well, as 2012 proved to be another successful year and earned the team Prudential’s prestigious Chairman’s Circle Gold Award.
The LaPeter Team’s triumphs are due in great part to Sue’s wonderful ability to create lasting and trusting client relationships. She always puts her clients needs ahead of her own and her personal touch has made all of the difference. Adds a Yorba Linda client, “Sue helped lead us through the process every step of the way. She came in with a plan of how to best market our home. This included having our home professionally staged, which I think made all the difference in the world. Our house had multiple offers within the first weekend of listing, and I believe our house sold for above what we were hoping for because of how amazing it looked. I would recommend Sue to anyone selling their home.”
The LaPeter Team works throughout Orange County specializing in Short Sales, REO Property, and Residential Sales providing professionalism and compassion through each transaction. The team’s competitive spirit, knowledge and dedication are what help make Prudential Real Estate an acknowledged industry leader. Sue is also active in her local community, as she has worked with the Assisteens of Orange for many years and is the biggest financial contributor to Villa Park High School. To learn more about Sue LaPeter and her team, please contact Sue today at (714) 728-9018 or visit www.LaPeterTeam.com.
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