Thursday, December 27, 2012

Save A Life Today!

Watch and answer the questions with your mouse as you view the video.
WRONG answer and man dies!

We have all walked by the Red Cross sign in airports indicating where a
heart machine is located.  Do you know what is in them and how to use it?  I did not.
Try this video and see what you think.

If you pick the wrong choice----the man dies----choose wisely
May save a life.  I just watched this video and was impressed, so I'm
sending it to those on my mailing list with the hope that it'll save lives
(maybe mine, yours or someone you love!).

http://www.heartrescuenow.com/


Important Info about 2013!!!

While 2013 will still have a restricted listing inventory, you will see the market continue its momentum. The more news articles printed about the stabilized housing market and articles showing people that prices are now increasing (as they are nationally) the more demand you will see. Every listing you can obtain is so critical. Every listing should lead to another listing. Every listing in any market is going to sell for more than the most recent comps. Sometimes, way more. If you take your listing for enough time, there is almost no such thing as overpricing it. Be aggressive on price. If it sells the first day, you underpriced it. The fastest way for us as a firm to get more listings for you to sell if for YOU to get us an appointment with another agent. It will sure bring in listings you can sell and it just might give you the keys to a beautiful new Mercedes Benz E350!!!! Have an awesome and safe New Years Eve and your best professional year ever in 2013!     Rich Cosner

Friday, December 14, 2012

New Orange County and Inland Empire November 2012 Rankings


Click HERE to download the complete Orange County November 2012 Agent Rankings

Click HERE to download the complete Inland Empire November 2012 Agent Rankings

Understanding the FHA Pre-Foreclosure Short Sale Process

By Zoe Eisenberg, RisMedia.com



All short sales are not alike—especially when an FHA-insured mortgage is involved. FHA short sales must advance through a very exact and systemized process. Here’s what you need to know:

Before a Short Sale Can Be Initiated
The U.S. Department of Housing and Urban Development (HUD) requires that the homeowner be reviewed for all home retention options (modification) before a short sale is pursued. This 30- to 90-day process seeks to determine whether a legitimate hardship exists and if a short sale is appropriate. The review also will certify that the home has not been rented for more than 18 months and is being maintained, that there is a marketable title and that the property has only one FHA-insured loan.
A listing agreement or offer is not required in order to be approved. Once the homeowner is approved to short sell their home, foreclosure is put on hold and the homeowner receives an Approval to Participate (ATP) letter. Bank of America does not begin negotiating the purchase contract until after the homeowner is approved to participate and has returned a signed “wet ink” copy of the ATP within seven days of the date of issuance. If the ATP is not returned within seven days, the agreement will be canceled.


Homeowner Involvement
FHA short sales must be initiated by the homeowner, not an agent. At Bank of America, homeowners are asked to contact their assigned Customer Relationship Manager (CRM). If no CRM is assigned, they should call 1.800.669.6650. Homeowners are also required to actively participate in the short sale process, including returning documents within the required time frames and maintaining contact with the mortgage servicer.


Agent Involvement
The seller’s agent needs to work with the homeowner to make sure the following items are organized and completed once the ATP has been executed and returned to Bank of America. First, thoroughly review the Welcome Package with the homeowner. Then, begin gathering the documents necessary for the process, being sure they are signed and dated where necessary. Those include:
- Pay stubs (dates, amounts, names, institutions)
- Hardship letter
- Marketable title
- Bank statements (all pages, accounts and borrowers)
- Occupancy certificate
Next, schedule a home appraisal with the homeowner (if the property is occupied) and the assigned appraiser. It is the agent’s responsibility to coordinate the appraiser’s access to the property and to inform the short sale specialist of any appraisal issues. The appraisal determines the listing price and allows you to execute a listing agreement. Provide the short sale specialist with the listing agreement, proof that the utilities are on and a current Multiple Listing Service (MLS) sheet. You must provide the short sale specialist with a MLS sheet every 30 days until the property is sold.
Take time to educate yourself by viewing the FHA Pre-Foreclosure Sales webinar replay when you visit bankofamerica.com/shortsaleagent and search the Short Sale Process section under Education and Resources. You will also find frequently asked questions, a convenient quick reference guide and helpful tips specifically about the FHA Pre-Foreclosure process.

For more information, visit www.bankofamerica.com.
Source: http://rismedia.com/2012-12-10/understanding-the-fha-pre-foreclosure-short-sale-process/


THE END OF SMARTPHONES: Here's A Computer Screen On A Contact Lens





by Nicholas Carlson, www.businessinsider.com

Over in Belgium, scientists have finally taken a crucial step toward building screens into contact lenses. Jelle De Smet and a team of researchers at Ghent University built an LCD screen in a curved contact lens.

To do it, they had to come up with new kinds of "conductive polymers" – and mold them into "a very thin, spherically-curved substrate [surface] with active layers." The Ghent contact lense is a primitive prototype of what's to come.

All the Ghent lense does is flash a dollar sign – a joke about what happens to the eyes of cartoon characters when they think of a money-making scheme.

Ghent researchers imagine that in the near future, lenses like they one they've built will be able to change the color of the wearer's eye, work as sunglasses, or serve a medical purpose like protecting a damaged iris from bright light.

Farther out in time, De Smet and his team believe the lenses could function as a head-up display, "superimposing an image onto the user’s normal view."  Eventually this kind of screen-on-the-eye technology could displace the smartphone as as the dominant way people access the Internet and connect to each other.

Computers have been getting smaller and closer to our eyeballs since their beginning. First they took up whole rooms. Then they moved to desks. Then they were in our laps. Now, they're in our palms.
Why would they stop there? They won't.Google, Microsoft, and Apple are currently developing computer screens that can be built into a pair of glasses.


You can already buy a pair from Google and have it early next year.  Just as there are millions of smartphone apps now, you can imagine millions of applications for a computer as close to our brains as a contact lens …

… on the road, providing turn-by-turn directions with unobtrusive coloration.
… stats hovering over the quarterback at a football game.
… virtual name tags affixed to everyone's shirt at a business networking event.
… lyrics floating above the stage at a concert.
… subtitles to a live conversation with the foreigner in front of you.
… voice-powered, hands free Google search and note-taking that expands your memory and information recall.
… new, immersive games, visual art, and narrative art that goes far beyond what 2D screens can offer.


Read more: http://www.businessinsider.com/this-screen-that-fits-on-your-eye-foretells-the-end-of-the-smartphone-era-2012-12#ixzz2F2yrd3fl

Friday, December 7, 2012

DRE..HUD...IRS..form "Task Force" to root out "kick back" schemes



If you are even remotely involved with fee splitting /referral fees …….the government has you in its sights.

The Federal “SAFE Act” of 2010 empowered HUD and state regulatory agencies with both the mandate and the means to wipe out “fee splitting” (i.e. referral fees /kickbacks) between mortgage loan originators (MLO) and real estate licensees.

Beginning for tax year 2011, Federal and State agencies and local authorities will be sharing information on compliance audits of licensees …..when those audits reveal payment of compensation to any unlicensed individuals.

Audits can be initiated and data now can be shared between by a host of government agencies including:

IRS

State Franchise Tax Board

 HUD

 Ca. Dept of Corp California

 D.R.E.

Some audits may warrant criminal prosecution from state and local prosecutors.

The following is a typical example of how violators are detected:


MLO Smith agrees to pay a referral fee to Real Estate Broker Jones for buyer referrals. Upon “close of escrow” MLO Smith issues a check (or any form of compensation) to RE Broker Jones…and at a later date attempts to “write off” that compensation as a legitimate business expense on both Federal and State tax returns.

After all, is the MLO really going to split a commission while taking the entire “hit” on the taxes?


Later, during an audit...investigators demands MLO Smith provide a SAFE Act licensing number for the recipient of the paid compensation. (It’s just this simple.) “No Safe Act license number” you say….Congratulations!! You hit the “trifecta” of prosecution.

You just lost your professional license, your bank account and probably your freedom.And so will the recipient (i.e. RE Broker Jones) of the compensation.

Violators’ are subject to (up to) 1 year in federal prison and (up to) a $10,000 fine for each violation.

In all probability both co-conspirators will be “marked” for review of future tax returns audits as well.

Don't Follow Your Passion, Follow Your Effort

by Mark Cuban
 

I hear it all the time from people. "I'm passionate about it." "I'm not going to quit. It's my passion." Or I hear it as advice to students and others "Follow your passion".

What a bunch of malarkey. "Follow Your Passion" is easily the worst advice you could ever give or get.

Why? Because everyone is passionate about something. Usually more than 1 thing. We are born with it. There are always going to be things we love to do. That we dream about doing. That we really, really want to do with our lives. Those passions aren't worth a nickel.


Think about all the things you have been passionate about in your life. Think about all those passions that you considered making a career out of or building a company around. How many were/are there? Why did you bounce from one to another? Why were you not able to make a career or business out of any of those passions? Or if you have been able to have some success, what was the key to the success? Was it the passion or the effort you put in to your job or company?

If you really want to know where you destiny lies, look at where you apply your time.

Time is the most valuable asset you don't own. You may or may not realize it yet, but how you use or don't use your time is going to be the best indication of where your future is going to take you.

Let me make this as clear as possible

1. When you work hard at something you become good at it.

2. When you become good at doing something, you will enjoy it more.

3. When you enjoy doing something, there is a very good chance you will become passionate or more passionate about it

4. When you are good at something, passionate and work even harder to excel and be the best at it, good things happen.

Don't follow your passions, follow your effort. It will lead you to your passions and to success, however you define it.

Friday Feature: Ruben Hernandez

             
           With more than a decade of experience in the real estate industry, Prudential California Realty’s Ruben Hernandez and the EGA (Eagle, Globe, And Anchor) Team have consistently performed in the Top 1% in the business.  “It is amazing to see how an agent can take the best practices of their previous work experience and implement them into their daily routine as a Realtor and have fantastic results,” said Inland Empire Regional Manager James Monks.  “Ruben’s military experience has made him and his team one of the most efficient business models in the region.  He definitely leads by example…getting to the office early and always keeping a positive attitude.  He is a great example of just how much a daily dose of discipline can help our industry.”
              With an MBA from University California, Riverside, Ruben has an extensive business and military background before joining Prudential in 2003. His team works with clients not only in the Riverside area, but expanding to Orange, Los Angeles and San Diego counties and Ruben has positioned himself as a solid resource for Veteran buyers and sellers.
                The EGA team’s focus is on maintaining their position as a leading residential and commercial real estate operation.  How do Ruben and the EGA Team help meet the needs of clients? By developing key business and technology strategies for every client and taking a consultative approach to business. This includes honing in on the specific needs of the client rather than pushing an agenda.  “Once I understand the client’s needs, I tailor a specific response that meets and hopefully exceeds their expectations,” said Ruben.   “My goal is to impress the client to the point where they become ambassadors and promote me as a trusted, reliable and credible resource.”  His business also includes developing strong relationships with clients.  This approach has resulted in greater than 90% referral and retention rates.
           Ruben and Jennifer have lived in the Riverside area since 2003. When they are not working, they are involved with a number school and community events in the surrounding neighborhoods. It is a philosophy that was instilled in Ruben as a Marine that he carried over to his business. Ruben adds, “It's important to give back to the community and get involved not only from a Goodwill perspective but also to help bridge the gap between the needs of the community and the resources that the business community can provide in order to enhance the quality of life and build long-lasting relationships. EGA will continue to bridge that gap and do all It can to help others."

Friday, November 30, 2012

Let One Step Take Care of the Holiday Cards This Year!



Visit www.onestepservices.com or call 1-888-587-5301 to order!

Mission 1,000 Off to Strong Start

Mission 1,000 is off to a roaring start. Adam Brett in Fullerton helped us attract 2 fabulous agents from Buena Park.The program just brought us a 70 transaction per year couple in Chino Hills. These agents will be significantly growing our inventory of listings.  You are getting our managers appointments and that is the key. When you help the manager secure an appointment, we will almost always be successful! I am just asking each of you to take the challenge to get us one appointment in the next few weeks!!! Who knows, that one appointment might have you driving the new Mercedes by April!!!

Make an Entrance!


Watch the video above on making an entrance by Gloria Starr, global image, etiquette and communication coach!

Distill Your Message to as Few Words as Possible

by Jeff Hoffman, Inc.com

Your customers are constantly being bombarded with new information. Simplicity has never been more powerful.

It's amazing how complex our lives have become.  Nothing's simple anymore.  Think about it.  Even your Facebook page has a million things going on.  The increase in complexity has led to a decrease in focus.  It's hard to know what even matters anymore.

Well the same is true for your customers.  The noise is so deafening sometimes that your most important message can easily get lost in the shuffle.  What are you trying to tell me?  What do I need to know about you and your products?  What is it you want me to remember about you, your company?

Everybody's talking at once, saying so much, that customers can no longer remember what we started talking about in the first place.  Tweets are flying through the atmosphere as thick as a flock of birds, filling minds with an endless stream of useless information, and crowding out the few things that were really worth knowing.

Why is this so important?  Because the world is noisier now than it's ever been, the competition is tougher and more global, and your customer is being bombarded around the clock with a massive stream of messaging that makes it ever more difficult to remember you and your company.

What can you do about it?  Focus on simplicity.  To be truly memorable, to be the one product or service that people remember when the dust settles, you need to narrow down your message, streamline your sentences, cut out all the fluff, and deliver one--yes, just one--strong, simple message, and deliver it clearly and concisely.

One of the most valuable skills in the world is the ability to explain complex concepts in simple, easy-to-understand terms.  Writing lots of words is easy.  Making your point with an absolute minimum number of words is really hard.  Yet it is so much more effective.  Mark Twain once said: "I would have written that shorter, but I didn't have the time."  Find the time.

Imagine you had a quick minute to tell a potential customer why he should do business with you.  Because in today's world, that's all you have anyway.  Write down what you want to say.  Now cross out as many words as you can, each time reading the sentence again to see if it still delivers the point you want to make.  Keep crossing out words until you have created the shortest sentence you possibly can.

Next, go to one person and deliver your simplified pitch.  As soon as you are done, have that person tell a person who wasn't in the room what you just said.  The goal is this: if a person who hears your simple message can repeat it pretty accurately to the next person who asks what your company does, you've got it right.  If they don't say exactly the words you want repeated--to build your brand and establish your company's unique value--go back to the drawing board and simplify it some more.  Keep it brief, straightforward, and clear.  Eliminate any industry-specific jargon.  Avoid the noise and clutter.

There is an elegance in simplicity.  Simplicity does not mean removing features, benefits, or services from your product.  It means distilling what's most importantabout those features, and explaining them in the fewest words possible.  Go ahead, write yours down, and get busy crossing things out.

(Admittedly, I probably could have written this column in only two paragraphs.)

Jeff Hoffman, co-founder of ColorJar, is a serial entrepreneur who was on the founding teams of Priceline.com and uBid.com. He is also a frequent public speaker on the topics of innovation, entrepreneurship, and leadership. @colorjar

Source: http://www.inc.com/jeff-hoffman/distill-your-company-message-to-as-few-words-as-possible.html

Forget College: Buy a House Instead

College and Lending Debt- from the Wall Street Journal
www.MatthewFerrera.com

Its time we bought high school seniors a house, rather than college debt.

It’s time for a radical rethinking of the best ways to prepare our children for the future.

Especially the children with more than 1 trillion dollars in collective debt. Whereas the dot-com bubble and housing bubble mostly hit adult speculators, the popping of the college tuition bubble is going to blast the futures of an entire generation, before they even get their first jobs.

We’ve warned about skyrocketing tuition debt before, here and here, too. “Since the end of 2007, just before the financial crisis hit, total student debt has grown by more than 56%“ reports the Wall Street Journal today. U.S. college debt tops $1 trillion. Over 1 in 10 loans are 90 days late on payments. This is happening at the same time that most households have spent five years deleveraging their credit card, auto and home equity debt.

Just as the housing market gets back on its feet, the Millennial generation is in a lousy position to become first time buyers.

Which presents a huge opportunity for real estate brokers.

High school seniors.

Consider the pitch: For less than the cost of one year of college, high school grads can invest in a home. A tangible asset, possibly an income producing one, that will establish their financial footing early in an increasingly uncertain economy. It’s not just about owning a home at 18 years old; it’s the prospect of paying it off by your late thirties (which is about the time Gen Y gets married and starts having kids anyway).

After five years of recession, that seems to be a far better plan for using their parents’ remaining home equity than racking up more debt!

The average home in America runs $171,000; Four years at Boston College costs $220,000. A 20% mortgage downpayment would cost less than one year of tuition. Even interest rates would be lower than borrowing from Sallie Mae, whose rates run between 5.7% and 11.8%.

Either way, mom and dad will have to co-sign for something. They must choose: Will they invest their remaining equity in a tangible, re-sellable asset. Or do they hope for strong job demand for Post Modern EcoCentric Studies of Shakespearean Sonnets in the future…?

More importantly, consider the wealth position of both borrowers four years later. The college grad emerges with nearly twice as much debt as the high school grad. He still needs to get a job; while the other has had four years of real world experience. The college grad can sleep in mom’s cellar or rent an apartment. The high school grad pays $750 towards owning his own home.

Some parents argue the value of a college tuition exceeds the value of property. That depends. Usually such claims are based upon future earnings potential: But that’s hard to estimate. Many Boomers will tell you their prime earning years came from jobs that weren’t remotely related to what they studied in college. Still, it’s possible that college grads earn more than over his lifetime. Statistically, this year’s high school grad will earn $31,000 compared to $46,000 for the college grad.

But income isn’t the same as wealth.

College grads starting adulthood with massive debts, at high interest rates, will find their increased earnings eaten up for a long time. They’ll be stuck renting longer, too, as the debt negates savings and disqualifies them for mortgages in a tight-credit lending environment.

Cash flow doesn’t accumulate into wealth if it’s consumed entirely each month.

For fun, compound the image by imagining that college grads will rent apartments from our high school grads who purchased a multifamily home four years earlier. And who’s to say our 24 year old homeowner won’t decide to go back to school later? But he’ll be paying for it out of his own equity. Perhaps he’ll spend less, or spend more carefully, for education. Suddenly $55,000 a year for tuition might seem insane, when it’s his money at stake.

I’d wager he’s almost certain not pledge the fraternity on his own dime.

Since the current cultural buzzword seems to be investment - in roads, in energy, in education - perhaps we should compare college tuition to other investments that could be made with the same capital and borrowing. Investors look for companies with strong balance sheets, not just good cash flows. We need to start thinking of our children’s balance sheets as they enter the real world. All around us are people, companies, even countries, who have plenty of cash. But their wealth is eroding because of their debts.

Cash investors in the housing market are proving the value of asset accumulation daily. They’re putting cash to work; not racking up more debts. They’re building a strong balance sheet. There’s a similar opportunity to create wealth for our young people, too, but only if we’re willing to broaden our concept of investing and investors.

Parents are always hoping to get their children off on the right foot. Why not place that foot over the threshold of their very own home?

And sooner, rather than later.

Source: http://www.matthewferrara.com/rssfeed/forget_college/

Friday Feature: Brigid Ricker

          
               Home values in Brea have been hit hard over the past few years by the recession, distress sales, low appraisals and low pricing. Prudential California Realty’s Brigid Ricker brings proven strategies in marketing, pricing, negotiation and market knowledge to raise home values in Brea back to where they should be.  Brigid’s established skills in problem solving, decisiveness and customer service offer each client the highest quality of service. With over 15 years in the real estate industry, Brigid has achieved success in the North Orange County market year after year. Consistent results for her clients, since beginning her real estate career in 1997, has earned Brigid recognition nationwide as a recipient of Prudential’s Legend Award, which is given to agents within the top two percent of the Prudential Network multiple times in their career.

              Selling a home involves knowing what today's homebuyers will pay for and what they like and dislike. Because Brigid works with both buyers and sellers, her knowledge of the market plays a key role in what she can offer prospective clients.  Brigid also has the contacts and marketing strategies allowing her to maintain an extensive list of buyers looking to buy in the Brea area.   She recently was able to contact a homeowner who wanted to move but couldn’t get their desired price for their home.  Without even putting the home on the market, Brigid was able to bring a buyer who was willing to pay what the homeowner wanted.   “I maintain a constant feel for the inventory. I have living and working knowledge of supply and demand so that I can help my clients sell their home quickly and for more money,” said Brigid.

              Brigid has maintained her position as one of the top agents in the City of Brea, but no other agent sells homes for more. Brea home sales statistics prove her success.  With an average listing sold of $801,000, Brigid’s average is over $100,000 higher than her closest competition.  In fact, Brigid recently listed and sold two Brea homes for $92,000 and $97,000 over the last sale in the neighborhood.  “Any Agent can list and sell a home, but it takes an Agent with the experience and skills Brigid Ricker has to get clients more money when they sell.  Brigid does this consistently,” says Prudential Brea Branch Manager Tom Pelton.

            What makes Brigid such a successful agent?  She truly listens to her client’s goals and preserves a solution-oriented approach.  “I am accustomed to listening to my clients and really hearing what their needs are,” Brigid adds.  “I have the ability to look at the present and determine the solutions for the future.”  She also has an unprecedented focus and commitment on marketing each home, which includes a high quality property video, professional photography and custom brochures and mailers for each of her listings to attract buyers.  Brigid helped client Marc Ferrell sell his Olinda Ranch home and turned it into one of the highest priced homes in the area in the past several years. He believes that without Brigid’s involvement in the process, including the complete staging of the 4,000 square foot home, the home would not have sold. “I have purchased and sold many homes over the past 10 years and I can say without hesitation that Brigid is the best I have ever dealt with,” he says. “Her professionalism and can't lose attitude helped me sell my home in a difficult market.  Brigid was a pleasure to work with and she was always consistent with her follow up and organization. She assisted me with all tasks before and after the sale no matter how small or petty. She stood firmly when we had challenges with the appraisal and brainstormed ideas with the lender and even worked closely with the appraiser when certain questions or issues arose. If you want to sell your home in this market you need the best representation you can find and Brigid is at the top. I will definitely use her again on any other projects.”

              Amidst the ups and downs of the real estate market, Brigid remains focused on remaining positive and finding solutions to any challenges her clients may have. Brigid’s personal motivation comes from her granddaughter who was born with a challenging disability of limited use of her arms, hands and legs.   “She approaches her challengers in life with boundless joy,” says Brigid.  “It helps me believe that all things are possible.”  To contact Brigid, call (714) 865-8195 or visit www.brigid4homes.com.

Wednesday, November 21, 2012

A Personal Note From Rich


Annette and I would both like to wish you all a safe and happy Thanksgiving as you see your families and friends. We are thankful to have you in our professional family and want you to know that you are appreciated.

November and December will not have the usual seasonal slowdown this year because of the demands from buyers looking for homes. This holiday season will be an extra busy one for all of us and the escrows we open now will be much appreciated by all in January and February. I look for 2013 to be a great year for all of us as we add inventory with our Mission 1,000 campaign.

Photo App Muzy is Great for Real Estate

       From RETechnology.com 
          
          Real estate is all about the photos. They are the key media that establish the foundation of consumer interest in property marketing. In some small way, or like 1000 word-ways, they help people understand the spaces of a home. Although we love virtual tours and videos, there is a new way to innovate and share property photos called Muzy.

         Muzy is an app for publishing photos on Facebook, and it is a big deal. In the past 30 days, the product has been adopted by 3 million Facebook users, reaching a total user base of 15 million. What makes Muzy special is the ability to take a number of photos and arrange them into a collage that they call a Photobox. There are 45 Photobox layouts to choose from.

Digital Property Flyers

       In many ways, Muzy can also be a practical replacement for flyers that are already formatted for you to publish nicely on Facebook – the number one website on the planet. If you are going to use Muzy for flyers, be sure to have your photo, your broker logo, and an image that has all of your contact information on it so that you can add those elements, along with the property photos, into your Muzy photobox. You can even add text, like your property description.

Innovative Marketing

Muzy has some other uses, too. Ever seen two photos pitted against each other? Take two photos and put them side-by-side. Ask your Facebook friends which photo they like best. It is a terrific way to create fun and engagement with your listings. This Muzy application is called Versus.

Another application from Muzy is called PicMonkey. It allows you to crop, rotate, sharpen, resize, and adjust the exposure or color of photos. Let your creativity run wild. It is super easy. You can even add a frame if you like.

Muzy has a 4.6 out of 5 rating on Google Play and most of the reviews are glowing. In addition to sharing your Muzy collages on Facebook, you can also post them to Twitter, Instagram, send them as a SMS message, even email them.

It would be really cool to see agents create Muzy collages and load them into the MLS to really make the listing pop. Think out of the box. Rather than loading one image into the MLS, load a collage! That's innovative marketing.

If you use Muzy in your real estate business, let us know how the results are coming along. Happy Marketing!

Next Steps:

Visit Muzy's website to learn more
Discover more Apps for real estate
Learn more about Photography for real estate

Source: http://retechnology.com/agent/articles/photo-app-muzy-is-great-for-real-estate?layout=onepage

3 Quick Composition Tricks to Enhance Your Real Estate Photos

From RETechnology.com

Thoughtful composition separates compelling real estate photos from mere snapshots. While there are no hard and fast "thou-shalts" in photography, using established composition principles can lend your photos a natural balance and harmony.

Implement these simple guidelines to move your photos from amateur to eye-catching.

1. Rule of thirds

It's easy to use the rule of thirds--just imagine your picture divided by two equally spaced horizontal and vertical lines. Align the most important elements in your image along those lines to add interest and draw the eye.

The below photograph by Chad Jones is a great example. The cabinets occupy the outer vertical thirds, separated by the mirrors. The very inner third acts as the heart of this photo, its focal point an attractive bathroom.

Bonus: Many modern cameras will let you overlay a rule-of-thirds grid on the LCD screen as a built-in composition guide.
2. Leading lines

The prevailing wisdom of real estate photography advises against showing large expanses of the street or driveway. The photo below by Ben Freedman, however, smartly strays from that advice by using the principle of leading lines. Our eyes naturally lead to photo's subject--the house--by following the cracks in the pavement of the road and driveway.

Leading lines naturally take the eye on a "journey" through your shots. Use them to guide your viewer's gaze to exactly where you want.

3. Symmetry and Patterns

Life is full of symmetry. One side of a leaf--or a person--is the mirror of other. It's no surprise then, that our sight is naturally attracted by a symmetrical subject. The photo below, by Chad Jones, also includes repeating elements, like the lights and cabinet knobs, to create patterns that draw our eyes through the image.




WriteThat.Name Keeps Your Contacts Orderly and Updated

       You need to make a  quick call from your mobile phone to a brand new client, and you haven’t yet added them to your contacts.  What do you do?  You scan through your recent emails looking for the email they sent you last week, in order to find the phone number.  But wait!  There’s an app for that!  How many times have you needed to quickly call someone you haven’t yet added to your contacts?  We’ve all been there, and it’s frustrating. But there is a nifty little app called WriteThat.Name that will save you the time and frustration of digging through emails to find that person’s contact information.


          Technically, it’s not an app. Maybe I should call it a tool instead. But however you decide to describe it, if you’re a Gmail user, you’re going to love this little tool. WriteThat.Name will scan your incoming emails for signatures  and automatically update your contact information.  It looks for duplicates, will update contacts that are only partially filled out, and best of all, it will automatically add new contacts.  It keeps your contacts orderly and updated!  As someone who is a bit obsessive about organization, this tool rocks my world!  All of you contact information will be backed up and stored in the cloud, which will come in very handy if something happens to your phone.

        The free version of WriteYhat.Name will update 20 contacts per month.  If you need more, you can purchase an affordable plan. The upgrade will even allow you to pull and sync contact information from Social Networks like Facebook, Google+ and Twitter. It’s a great little tool, but at this time, you must be a Gmail user.

Source: http://blog.obeo.com/2012/10/writethatname-contacts-orderly-updated/

RPR Available to All Members



Have you created your Realtors Property Resource® (RPR®) account yet? As of November 1, 2012, this valuable NAR member benefit is now available to all REALTORS® across the country. If you're new to RPR, you can create your account today by visiting www.narrpr.com. It will only take a few minutes, and you will immediately be able to search property information on over 147 million parcels of property in the United States.

Perhaps you were among the thousands of REALTORS® who took advantage of this new member benefit by creating their account during the NAR Annual Convention in Orlando. If you’ve already created your account, the next step is to sign up for a training webinar.  RPR has both beginning and advanced webinars available multiple times per week.  Learn how to take full advantage of RPR to increase efficiency and impress clients.  Simply register for a class and let the learning begin.

To help you get started, NAR and RPR would like to invite you to a special webinar on the “10 Powerful Ways You Can Use RPR in your Business” on Thursday, November 29, 2012.  In this informative webinar, learn how you can immediately take advantage of all RPR has to offer to impress clients and increase your business.  Register for the webinar today, as space is limited.

And don’t forget: RPR has a 24/7 US-based call center available to assist you.  Call 877.977.7576 day or night, weekday or weekend, for help with any of your RPR questions.

So what are you waiting for?  Get started with RPR today!

How One Agent Earned $10,000 from a Personal Note



An article from the IXACT Contact blog
 
 The article below is from real estate sales coach Bruce Keith of Bruce Keith Results. Bruce uses a real life example to illustrate the importance of keeping in touch. Note that even if you haven’t been keeping in touch with your past clients, it’s not too late. Our advice is to get on board with a top-notch real estate contact management system, such as IXACT Contact. You can set-up all of your leads and clients on automatic drip marketing campaigns, which makes it fast and easy to keep in touch with your sphere of influence (SOI). You can also create personalized letters and mail merge labels in a snap.

Enjoy the article:

              YOU NEVER KNOW… having been in sales for over 40 continuous years it is clear to me that no matter what product or service you are selling, selling is still selling. Many of my coaching clients are in real estate sales. Selling houses is the same as selling anything… you identify a prospect, you present your product, and you ask for the sale… end of story. But it’s not really the end, is it? It is actually the beginning. Some salespeople forget to stay in touch with their customers… the truth is, most salespeople don’t do a very good job of this. There are plenty of surveys available showing that while salespeople do in fact stay in touch with some of their past clients…they just don’t stay in touch with the majority of them! We pick the ones we like, we talk to them every once in a while, and we forget the rest. 
               Here’s a great story about why we should stay in touch… it falls into that “YOU NEVER KNOW” category… Kathleen has been in real estate sales for over 30 years. She has been very successful and has built a strong career as a result of her ability to help people buy and sell the right house for them. Recently Kathleen’s sales have dropped off and she came to me looking for some solutions. One of the areas that needed some attention was her method of communicating with her past clients and centers of influence. What Kathleen told me was… “Bruce, I haven’t been in touch with some of these people for so long that I’m embarrassed to reconnect with them“. A common concern. To get things started, to help her be comfortable, we decided to take a “softer approach”. I asked Kathleen to “Send out three personal notes every day to everyone on your list no matter how long ago you were in touch. Just three a day… just to get you started“. Kathleen is very coachable… in less than two weeks she received a phone call from one of her recipients. Her client told her the following… “Kathleen, it’s so nice to hear from you. Frankly, we did not even know you were still in the business. Regardless, your timing is amazing! We are going to make a move and would like you to come over and help us sell our home”. 
                 A nice story… but here’s the best part… Kathleen has not been in touch with these people for 12 years…12 years! After all this time they still remember the value she brought to them when she sold them their home long ago. Here is the simple conclusion… no matter what business you’re in, no matter what product/service you are selling… never lose sight of the value of staying in touch. You never know where your next deal will come from. The good news is Kathleen is going to earn $10,000 because of her personal note. The bad news is Kathleen has probably lost several similar paychecks by not staying in touch more frequently. Here’s my question for you… how coachable are you? Can your swallow your pride and reconnect with the “forgotten ones”? How many of your Past Clients should you reconnect with today? You never know…! NO Excuses.

Source: http://retechnology.com/agent/articles/how-one-agent-earned-$10000-from-a-personal-note

Friday, November 16, 2012

Berkshire Hathaway


At our companywide meeting I had the opportunity to show everyone what a huge difference I believe Berkshire Hathaway will make in the industry. Remember, our Prudential is ranked #55 on the Fortune 500 list. Berkshire Hathaway is ranked #7. The firm has the resources to help its new network become the largest single real estate brand in the world. We are all excited about being part of history and changing the entire real estate business!!!




Mission 1000 Kicked Off!


            We had over 400 of our people in attendance yesterday at Eagle Glen. I had the opportunity to overview Mission 1,000 with everyone. This is a program where we are working to hire an additional 400 agents over the next 14 months in order to generate another 1,000 in house transactions for 2013. Every one of our offices and markets has a shortage of inventory to sell. The fastest way to fix this on a larger basis is to get there 400 other agents to join our team. With the listings they will bring in 2013 it will help our agents in having more in house inventory for their clients and they will not face the problem of having their well qualified buyers need to go to another firm to find a property. We estimate this will add about $20,000 to every agents income next year as these 400 agents join. As an added bonus, if you help us get an interview and we hire that person, you can be in a drawing to win a 2013 Mercedes Benz E-Class for 2 years!!!!  See your manager for details!




New Orange County and Inland Empire October 2012 Rankings

Click HERE to download the complete Orange County October 2012 Agent Rankings

Click HERE to download the complete Inland Empire October 2012 Agent Rankings



The Elections and Minot



            30 years ago I was part of Toastmasters a group that teaches public speaking.  Our challenge one morning was to tell a one minute story about where we were from.  One gent said “I am from Minot North Dakota – now most of you think that Minot is the end of the world.  While you can see the end of the world from Minot, Minot is not it.”  Funny

             What does that have to do with the recent election?  Many of the comments we have received indicate there are many who believe this is the end of the world.  We don’t think so. Regardless of your views, housing will continue to recover.  The Census Bureau just released a report saying that new households rose 1.15 million the last twelve months, up 500,000 from the previous annual rate for the past four years.  Unit sales and prices continue to rise on a year over year basis.

          America doesn’t rise or fall on the occupants of Washington DC; it rises and falls on the actions of millions of business owners.  With nearly 76% of the REAL Trends 500 surviving through the housing depression of 2007-2011, it goes without saying that we will survive whatever actions come out of the nation’s capital.

        So no it is not the end of the world.  I don’t think we can even see it from here.

  (from Steve Murray at RealTrends)

Friday Feature: Karen Solomon


            Enter the Riverside office and you will immediately be greeted with the warm smile and welcoming demeanor of Office Administrator Karen Solomon.  Karen joined Prudential’s Corona Foothill office as a receptionist in 2003 after twelve years as an executive secretary for the Southern California Association of Governments.  In 2004, Karen was promoted to Office Administrator in Riverside.  Since then, she has become an integral part of the Riverside office culture.  “Karen has been instrumental in the success of agents within the Riverside office,” said Inland Empire Regional Manager James Monks.  “Her positive attitude and relentless commitment to assisting the Realtors is only overshadowed by her consistent ability to problem solve and overcome obstacles that get in the way of our agents achievements.”

Karen assists with organizing the office and assisting and supporting agents in the newly renovated Riverside office, which celebrated its Grand Re-Opening on October 22.  By serving as an agent facilitator and coordinator, Karen played an instrumental role in the process.  This included securing off-site locations for agents while the office was closed and providing consistent communication to all agents regarding updates and details of the project.  “I feel that the renovation process was great.  It was organized, thoughtful and extremely quick.  It is a wonderful improvement and has lifted spirits and changed the overall feeling of the office,” said Karen. 
When she is away from the office, Karen’s favorite hobbies include listening to music, watching movies and attending church.  But what is her favorite part about her role as Office Administrator?  Having a variety of daily jobs and being able to assist agents with their needs.  “I try to continually provide them with the encouragement, service and training to help them grow their business,” she said.  Ask any Riverside agent and they can tell you what an important asset Karen is to the office.  “Karen is the super high grade oil that keep the office running efficiently and smoothly.  She is a fantastic person who wears many hats, with a smile, and gets the job done before you ask for it.  We appreciate Karen very much!” said Agent Sam Othman.  Karen’s character and positivity also stand out to agents.  Marni Jimenez comments, “Karen is consistent and doesn’t get emotional. She handles everything she does with grace and kindness.  We love her!”


Friday, November 9, 2012

Friday Feature: The Geronsins




The Geronsins continue to bring swift closings and top dollar sales for  their clients.  With over $17 Million in closed sales in the past 30 days alone, The Geronsins remain the #1 agents in sales volume for North Orange County, the #1 agents for all of Prudential in Orange County, and the #7 agents, regardless of brokerage, for all of Orange County.

When asked about her continued success and why they consistently remain at the top of every list, Carole responds without hesitation, "Our relationships with our clients mean everything to us.  We are not in the business of buying and selling houses, but rather finding the perfect home that will provide our clients the environment and lifestyle they and their family so desire. This is the only thing that matters."

With a combined 50 years in the real estate industry, The Geronsins have built their business model with a combination of how to best assist their clients and utilizing key industry tools to create maximum exposure for their home.  "We are always seeking better ways to market our clients' homes as well exhausting every avenue to find homes that may not necessarily appear on the multiple listing service" states Genelle Geronsin. 

The Geronsins, who have been Prudential California Realty's top selling agents in all of North Orange County for 20 out of the past 21 years have an unparalleled track record.  With over $285,000,000 million in sales over the past 5 years, they have clearly demonstrated their expertise in finding that "perfect home" or obtaining a top dollar sale for their clients.   In an ever changing economy and real estate market, consumers demand experienced agents that can provide the value of longevity, cutting edge marketing skills, and the most up to date knowledge to best assist them with their crucial financial choices.

As a family team who has resided in the Anaheim Hills area for over 38 years, The Geronsins are uniquely positioned to provide valuable community information and resources to the mix. They bring two generations of community knowledge and involvement into the real estate market every day.  "We are incredibly blessed to be able to work together," says George. "We all have different strengths that when combined allow us to help our clients in the best way possible."

For additional information about The Geronsins or to contact them with regards to your real estate questions, please visit www.TheGeronsins.com, call 714-283-6649 or email geronsinteam@geronsinteam.com. 

Use Your Real Estate Sphere of Influence to Double Your Income

An article from the IXACT Contact blog

        Today we want to share with you an article by internationally recognized business coach, Dr. Maya Bailey. The article offers some great advice on how you can make the most of your real estate database and get it working for you. Remember, with a good real estate contact management software, you can group your sphere of influence (SOI) into A, B ,C, and D groups like Maya suggests. You can also easily keep track of your communication history with each contact and remind yourself who to call and when.

Your sphere of influence can be the greatest source of referrals. Here are five tips to help you dig in and get the "gold."

I find that many of my clients avoid marketing when it comes to their sphere of influence. Yet statistics show that your sphere of influence can be the greatest source of referrals. Let's look at how you can dig in and get the "gold."

Tip 1: Define and Rate your Sphere of Influence


When is the last time that you took a good look at your contact list? What is the total? What are the categories in that group? Do you have past clients, friends, acquaintances, people you hardly know? Before you do anything else, go into your database and group your sphere of influence in categories.

Do you know who in your sphere is likely to refer to you? Do you know who in your sphere already works with another agent? How many have moved away? Start deleting the inappropriate ones.
Be sure to ask all of them this question at some point: “If you were buying or selling a home do you have a real estate agent that could help you?” If they say “yes” delete them. There is no point in continuing, they are not prospects. By keeping in touch with your sphere of influence as we will describe below, you’ll begin to find out who is an A,B, C, or D.

A= someone likely to refer to you

B= someone who with a little more contact with you, would refer to you

C=Questionable

D= Delete

Tip 2: Send an Item of Value to your sphere each month

In my 15+ years of coaching Real Estate agents to double their incomes, I am amazed at the fact that sometimes their list never gets a mailing. Or sometimes the mailing is not well thought out. I worked with a client today who admitted that the material she was sending to her sphere was standard and boring. We brainstormed about Items of Value that would be interesting, fun and unique. So far, she has come up with recipes and inspirational quotes. What do you send to your sphere of influence?

Is it something you would want to receive and find valuable? If so, then I guarantee that your sphere will like it too. How many creative Items of Value can you come up with?

Tip 3: Overcome your blocks to calling your sphere

Everyone I have ever worked with resists calling their sphere. They tell me things like:

• “I don’t want them to think I want something from them”

• “I’m afraid they won’t like me”

• “I don’t want to be like a telemarketer”

The list goes on, but I think you get the idea. What you need to understand is that you’re a giver. When givers give to other givers, they get back. So, in other words, if you send an Item of Value, you are giving, when you chat with them and listen to what’s going on in their lives, you’re giving again.

So at the end of the call, say something like, ” Oh by the way, if you hear of anyone even whispering about buying selling a home, please give me a call with their name and number.” Then say, “I’ll be happy to send referrals to your business, as well.” Guess what? You’re giving again.

After doing these calls monthly (after mailing of Items of Value) you’ll begin to know your sphere of influence and they’ll know you. You’ll begin to learn which ones are you’re A’s, B’s, C’s and which ones to delete. Then what will happen is that you’ll be in their stream of consciousness. So you’re the first one they’ll think of when they think of real estate. Don’t be surprised if you get referrals in the first few weeks.

Tip 4: Be in the right mindset

Don’t make these calls if you’re feeling anxious, upset or desperate. Remember, desperation doesn’t sell. So psych yourself up in the right mindset. Think of yourself as a giver and how happy they are going to be to hear from you. Tip: if you have been thinking negatively, switch your focus to what you are grateful for. That usually puts you in a much better mood to pick up the phone.

Tip 5: Make it a daily ritual

Just like brushing your teeth, calling some people out of your sphere of influence is essential. Even one a day is OK. Call several times a day if you want your income to rise quickly.

Decide when to make your calls and keep at it until you’ve reached the people you were trying to call. Expect that several weeks after doing this; it will feel a lot easier. An extra perk is that you’re going to be deepening some great relationships and you’ll experience the same pleasure of calling them us as you would with a good friend.

The original article by Dr. Maya Bailey can be found here.